Best Revenue Tips

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Tip #9
Manage your Travel Agent Commissions for success. Offer commissionable rates and pay your commissions on time. InnLink offers TACS to automate the commission payment process to the agents booking with you.

Tip #8
Evaluate OTA Merchant Programs to determine whether they will improve your market positioning. This can greatly improve your placement on the major websites, increase your property's visibility, and increase bookings. Consider enrolling in Opaque Models (Priceline.com� and Hotwire.com�).

Tip #7
Routinely check your property's display on the major websites to ensure you are open to receive reservations and your descriptions and images are inviting. Be sure to include exterior/interior, lobby, pool, and room images.

Tip #6
Offer competitive rates including discounted rates such as AAA, AARP, Seniors, Corporate, Government and/or a Manager's Special. Learn how REVassist, InnLink's easy-to-use yield management tool, can help you shop your competition to measure competitive rates in just a few clicks.

Tip #5
Make it easy to book groups. Unmanaged leisure groups represent tens of billions of dollars per year in the U.S.. You can capture a part of this lucrative market segment by making it easy for travel agents and group organizers to book groups through your website or by phone.

Tip #4
Market your 1-800 number for reservations where you display your name � on your website, property cards, billboards, any other advertisements you run. Never miss a reservation by enrolling in CALLassist to handle reservation calls during peak periods.

Tip #3
Install a reliable, easy-to-use booking engine. Customize it to fit your website�s feel and colors with a confirmation email to match. Put together "Special Packages" such as a Golf Package or Holiday Package to help increase length of stay bookings and promote the packages on your booking engine.

Tip #2
Improve your website to sell your property with clear images, key highlights, and easy access to making reservations. The website should communicate the experience you are trying to provide your guest. Images will sell your property to the consumer.

Tip #1
Ensure that customers can find you on the web. Search Engine Optimization enhances your visibility in searches ensuring customers find you faster. Pay-per-click advertising can bring people directly to your website. Research local links such as hospitals, sport teams and schools that bring people to your area and link to their sites.