Best Revenue Tips
 

Channel Mix Best Practices

As an hotelier, knowing the most profitable “mix” of reservation channels is essential.    All channels bring valuable revenue to the table and each hotel will have a unique mix that is optimum for the given scale and market.  Learning how to leverage each one is an integral element of success.  InnLink can assist with analysis of channel ROI to assist your hotel design and implement the most effective strategy.

·         IBE – One of the most cost effective methods of reservation delivery is using InnLink’s booking engine to deliver reservations via your proprietary web site, search engine and social media sites. Expand your booking engine reach in new ways through tools like InnLink’s Facebook integration and mobile booking engine.  This channel can deliver some of a hotel’s most profitable bookings.

·         CRS/Voice – Leverage the power of InnLink’s private label voice services that historically deliver a higher ADR than property direct. Some users still prefer to talk with someone for reservations and a professionally answered call 24/7 can position and sell your property effectively.

·         OTA – The investment of the advertising dollars and the demand generated by these partners can be a true asset in reaching new customers.  Let InnLink help you learn how to offset the lower ADR with an array of tools to effectively manage OTA channels and fill your hotel to higher occupancy. 

·         Global Distribution – Drive more bookings via the GDS by learning more about your market and competition.  InnLink can provide the tools to assist with analysis of your competitive set and a toolkit to best position your hotel for optimum bookings and profitability. 

Channel Mix is truly an area where the unique property value proposition, marketplace and competitive set will all influence the decisions that an hotelier must make. 

InnLink provides tools and current market information as part of our InnTouch Knowledge Forum series to assist our properties in staying abreast of the dynamic changes going on in the channel mix arena.  If you would like to learn more about InnLink capabilities, contact an InnLink Sales Rep or your InnLink Account Manager.