InnLink and ZDirect Announce eCRM Interface
to
Service Hotel Clients
July 3, 2007
Hendersonville
,
TN
– InnLink Central Reservation Services and ZDirect, Inc are pleased to announce
the availability of an interface between InnLink’s reservation system and
ZDirect’s ZMail™ electronic customer relationship management platform.
This new interface will provide eCRM and marketing services for independent
hotels of all sizes, property management groups and flags. The eCRM
platform will reap the benefits for both InnLink and ZDirect but more
importantly provides a significant communication capability for InnLink’s hotel
customers to market to their previous guests and inquiries.
For
example, InnLink customers will now be able to have their marketing databases centrally
located centralize all their databases; send targeted and highly relevant
emails to their “opt-in” permission-based subscriber list; automatically send
confirmations, pre-arrival emails, thank you emails,
customer satisfaction surveys and ultimately convert leads and previous
guests into long term customers. The result is new revenue captured,
stronger customer loyalty, an expanded customer base, and increased return on
investment through the reduction of traditional marketing costs via measurable
electronic marketing. ZDirect is well known for delivering on its mantra,
"For every $1 you spend with us, you will get $8 to $10 back."
We
will continue to build strong relationships with industry leaders,” states
Per-Anders Wendin
, InnLink’s C.E.O. “Seamless
integration is a critical link to increased revenue.”
“We
are extremely excited about our new partnership with InnLink,” states
Hayes Thomas
, CEO of ZDirect. “Our
relationship with InnLink will grow as both of our companies improve products
and services for the mutual benefit of our customers. Working with a company of
the caliber of InnLink is very exciting and good for the hospitality industry.”
About InnLink, LLC
Founded
in 1991, InnLink specializes in the processing of reservations for hotels and
hotel companies using vLINK: comprehensive private-label voice reservations;
eLINK: Internet, GDS and Channel Distribution; iLINK: a private label Booking
Engine, ONtarget: Marketing and Promotional Programs and RESmatrix: Customer
Tools for Data, Rate and Inventory Management. InnLink maximizes
channel-managed, reservation revenue streams for over 1000 hotels, resorts,
inns, condominiums and extended-stay properties.
To
learn more about InnLink’s products and services visit www.innlink.com or contact Mary Skinner, Director of Marketing at 615-264-8087 or mary.skinner@innlink.com.
About ZDirect, Inc.
Based in
Miami
,
Florida
,
ZDirect, Inc. is the preeminent provider of solutions for the hospitality and
resort industry in the emerging area of Internet, electronic marketing and CRM.
With its product ZMail™, the company takes email technology to a
whole new level of effectiveness by giving hotel managers a powerful way to
impact relationships with their previous guests and inquiry base. For
more information on ZMail by ZDirect, visit www.zdirect.com,
or contact Doug Reinmuth dreinmuth@zdirect.com or Bob Fill at bfill@zdirect.com.
Feel free to call toll free at 1-866-962-4548.
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