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iLINK - Integrated Booking Engine

Overview

iLINK is an easy-to-use, intuitive, customizable, reliable, and secure booking engine. Your guests and travel agents book rooms directly on your hotel website and receive immediate confirmation. iLINK is powered by a web based management tool, allowing you to change and manage your rates and availability in real time.

 

iLINK Integrated Booking Tools include:

  • Customizable and unlimited rate codes such as AARP, AAA, Promotional, Negotiated etc to ensure optimal revenue opportunities

  • Your images, logos, policies and amenities to satisfy your guests information needs

  • Up to 24 room types to ensure you can display your properties uniqueness

  • Automatic Email confirmations with customizable colors and images, your guest can select up to 3 additional email addresses to ensure optimal communication

  • Special request processing creates customer satisfaction and loyalty while providing your staff time to prepare for your guests needs

  • Special promotional tool for IATA numbers, loyalty programs or marketing campaigns

  • A Package tab with a separate integrated booking engine for each offer so your guest can book as they read about your “Romantic special or Golf package”

  • Group functionality to manage group blocks

  • A special section allows guests to request directories, marketing material and brochures

What this means for you

  • Increases revenue by ensuring your guests can book the room(s) they want, when they want them, with immediate confirmation

  • Increases ADR by changing your rates and availability real time, adjusting to your market and competition

  • Increases length of stay by offering special packages and promotions

 

Financial Benefits

In 2007 statistics show 74% of all consumers utilize the Web to research accommodations.* The fastest growing method of booking is the hotel website. You have ~7 seconds to capture and satisfy your guest’s attention; turn “lookers” into “bookers”!

Getting Started

An InnLink Sales Representative will provide you with a service agreement. Once the agreement and implementation fee has been received, our Implementation Team will guide you through the entire process, including web-based training for the RESmatrix data management tool. After your database kit has been completed and activated, a link for the iLINK booking engine will be sent to you for placement on your website.
* Source: Occupancy Marketing, October 2007